Tozzi Olive Oil

april 2017

As a part of our packaging class, I designed the label for the fictional, extra virgin olive oil company, Tozzi. I wanted to give the brand a clean and minimal look with emphasis on the product. After conducting research on the demographic and competition, I crafted the logo by modifying the type and created subtle patterns to be used on the label. The result is a clean and sleek design that pops against the other popular olive oil bottles in local stores.

Here is the mood board I created for this project as well as early iterations.